Co-Op advertising is an agreement between a manufacturer and a local/national retailer to share the advertising investment and create brand name awareness.

Co-Op funds may allow your client presence under multiple headings in print and online advertising, thereby generating more sales.

More retailers and manufacturers are using this effective tool to get increased product exposure —at less cost. And media and advertising professionals are employing Co-Op programs to increase ad space and boost revenue.

However, many media professionals, ad agencies and retailers are not aware that Co-Op advertising programs exist or how to leverage those that do. Because of this, we've assembled critical information to educate you about the benefits of Co-Op advertising with the use of the online Co-Op advertising programs.

When it comes to getting the most for your advertising dollar, Co-Operative advertising can be your most powerful ally.