Co-Op advertising is an agreement between a
manufacturer and a local/national retailer to share the advertising investment
and create brand name awareness.
Co-Op funds may allow your client presence under multiple headings in print and
online advertising, thereby generating more sales.
More retailers and manufacturers are using this effective tool to get increased
product exposure —at less cost. And media and advertising professionals are
employing Co-Op programs to increase ad space and boost revenue.
However, many media professionals, ad agencies and retailers are not aware that
Co-Op advertising programs exist or how to leverage those that do. Because of
this, we've assembled critical information to educate you about the benefits of
Co-Op advertising with the use of the online Co-Op advertising programs.
When it comes to getting the most for your advertising dollar, Co-Operative
advertising can be your most powerful ally.
Advertising Sales Rep