Co-op advertising refers to an agreement between a manufacturer and a retailer to share advertising costs, while at the same time creating brand name awareness. Co-op funds are available for traditional and digital media outlets and help supplement your clients spend on these outlets, thereby generating more awareness and sales.
Retailers and manufacturers offer co-op advertising dollars in order to get increased product exposure at less cost. Media and advertising professionals are employing co-op programs to supplement client ad spend in order to reach more customers. However, many media professionals, ad agencies and local retailers are not aware that co-op advertising programs exist or how to leverage them.
With over 30 years of experience and expertise, the Local Search Association (LSA) has the resources you need to take advantage of the co-op opportunity. With a database featuring co-op programs from over 2,000 brands, LSA Co-Op Online helps you see all that is available.
Boost your clients’ ad spend by utilizing co-op advertising dollars today!